Category Archives: Blogs
When you’re asking people (especially non-podcasters) to rate, review, and subscribe to your show, remember that only a small percentage of people know what a podcast is, and a fraction of that number know how to navigate their way through iTunes.… Show Transcript and More
When your guest shares with you a lengthy intro/bio as part of the pre-show materials, don’t feel like you need to jam all that information into the guest intro.
While we do want to acknowledge and respect what they’ve been able to pull off in their journey (near death experiences, best-selling books, trips to Fox news, big brand clients, etc), it has much more zing and story-telling, listener-getting power.… Show Transcript and More
When explaining your show, program, or business DON’T GET INTO THE TECHNICAL details of how it works.
Tell people the OUTCOME they can expect. (Ex: We’ll help you double your sales, hit #1, lose 10 lbs, etc.)
Pei and I were at our favorite coffee shop the other day and we were talking with an Internet marketer.… Show Transcript and More
A mistake podcasters sometimes make is that they think they have to know everything about their listener on the front end. This can be a recipe for frustration and can cause a lot of delay in taking the action that really matters.… Show Transcript and More
When you’re posting your show, blog, and other content to Twitter, two things to remember when writing the actual Tweet:
- Give the URL link early (don’t make them search for it);
- If you are using hashtags, which we highly recommend, make sure they are not butted up or in front the URL.
No matter how good your product or service, if you don’t have a stadium full of people to talk to, you’re setting yourself up for frustration.
Here’s a simple business flowchat that will serve you well:
Build your show >>> Build your audience >>> Grow your business
Unfortunately, many entrepreneurs try to grow and maximize the biz first, with zero fans in attendance.… Show Transcript and More
When editing your show, put on your marketer’s hat.
Instead of focusing on blanking-out the “ahs” and “ums” (while still somewhat important), listen and make note of key words and relevant content that will capture the attention of your tribe and future listeners.… Show Transcript and More
People’s time is at an all-time premium these days.
As a content creator, it’s important to always keep that in mind.
Your listeners, readers, and viewers are voluntarily investing the time they could have spent doing a multitude of other things, with you.… Show Transcript and More
If you have to talk yourself into doing your next episode, you might not be podcasting about the right thing.
No matter how noble, right, or spiritual your topic sounds, if it doesn’t stir you from the inside, you might need to take another look.… Show Transcript and More